Camp Cho-Yeh
Integrated brand & registration engine
Own the full marketing funnel for summer camp, retreats, and staff recruitment — brand, digital, social, email, and direct mail — moving families and guests from first visit to booked stay.
Jason Kruger · Houston, Texas
Marketing for meaningful work.
A decade helping mission-driven organizations — camps, ministries, schools, and community-facing brands — grow through integrated marketing that feels as human as it is well-run.
Currently
Marketing Director,
Camp Cho-Yeh
StrategyStoryExecution
The philosophy
Marketing is stewardship — strategy, story, and execution in service of people and mission.
I help mission-driven organizations — camps, ministries, schools, and community brands — turn their purpose into clear, human, measurable marketing.
01
Leadership that listens first
I lead by understanding the audience, the mission, and the people doing the work. Strategy follows from there.
02
Proven across sectors
From a 150+ store retail chain to a global industrial distributor, a public school classroom, and a camp conference center — I bring operational rigor to mission-driven work.
03
Mission at the center
Every campaign is built around the people it serves: campers, families, congregations, students, and the communities behind them.
Experience with
- Christian camps & conference centers
- Churches & ministries
- Nonprofits & community organizations
- Multi-location retail & convenience
- Public education
- Global industrial B2B
Founder · Waypoint Marketing
A marketing partner for local businesses & ministries.
I founded Waypoint Marketing to give local businesses and ministries the same caliber of marketing execution that larger organizations take for granted — websites, email, campaigns, and brand systems built to actually ship. Mission-centered, others-focused, and priced so small teams can afford real work.
- Serve local businesses, nonprofits, churches, and other organizations with done-for-you websites, email, social, and campaign work.
- Offer flat-priced marketing packs alongside ongoing partnerships so leaders know the cost up front.
- Bring the same integrated strategy used inside multi-site brands to organizations that can't hire a full marketing team.
Selected experience
Where the work lives.
01 / 06
2023 – Present
Marketing Director — Camp Cho-Yeh
Lead integrated marketing and communications for a Christian camp and conference center serving campers, families, retreat guests, and year-round staff.
02 / 06
2026 – Present
Founder — Waypoint Marketing
Founded Waypoint to give local businesses, ministries, and small teams the same caliber of marketing that larger organizations take for granted — mission-centered, others-focused, and priced so it's actually accessible.
03 / 06
2022 – 2023
Marketing Manager — CEFCO Convenience Stores
Managed marketing projects and campaigns for 150+ stores across 6 states while holding brand consistency across every channel a customer touched.
Selected work
Integrated programs, built for organizations that measure impact in people.
Waypoint Marketing (Founder)
Waypoint Marketing — for local businesses & ministries
Founded Waypoint to bring integrated marketing — websites, email, campaigns, and brand — to local businesses, nonprofits, churches, and other organizations. Mission-centered, others-focused, and packaged so leaders know cost and scope up front.
CEFCO Convenience Stores
Multi-location promotional platform
Produced all promotional materials for 150+ stores across 6 states — signage, digital, in-store audio, email/SMS, radio, and billboards — on one coordinated calendar.
MRC Global
Executive proposals & customer voice
Produced executive-grade RFP responses and multimedia presentations for a global industrial distributor and stood up customer satisfaction research that fed back into strategy.