01
Camp Cho-Yeh
Integrated brand & registration engine
Own the full marketing funnel for summer camp, retreats, and staff recruitment — brand, digital, social, email, and direct mail — moving families and guests from first visit to booked stay.
Selected work
Programs, not one-off campaigns.
A few of the integrated initiatives I've led — the throughline is strategy that expands access, strengthens loyalty, and treats every audience like the people they are.
02
Waypoint Marketing (Founder)
Waypoint Marketing — for local businesses & ministries
Founded Waypoint to bring integrated marketing — websites, email, campaigns, and brand — to local businesses, nonprofits, churches, and other organizations. Mission-centered, others-focused, and packaged so leaders know cost and scope up front.
Visit Waypoint ↗03
CEFCO Convenience Stores
Multi-location promotional platform
Produced all promotional materials for 150+ stores across 6 states — signage, digital, in-store audio, email/SMS, radio, and billboards — on one coordinated calendar.
04
MRC Global
Executive proposals & customer voice
Produced executive-grade RFP responses and multimedia presentations for a global industrial distributor and stood up customer satisfaction research that fed back into strategy.
05
Belton ISD & New Caney ISD
Classroom to campaign
Three years teaching and coaching middle school — the communication, planning, and stakeholder-trust muscles that show up in every campaign today.
Want the deeper version — strategy documents, sample creative, and results?
Reach out