A decade of integrated marketing leadership.

01 / 06

2023 – Present

Livingston, TX

Marketing Director

Lead integrated marketing and communications for a Christian camp and conference center serving campers, families, retreat guests, and year-round staff.

• Own the strategy and execution behind camper registrations, retreat bookings, and staff recruitment — across web, email, social, print, and direct mail.
• Lead an in-house team and outside partners to keep the brand consistent, the message on mission, and every project shipped on time.
• Pair storytelling with performance data — reviewing metrics, budget, and channel mix so marketing contributes directly to revenue and registration goals.

02 / 06

2026 – Present

waypointmkt.group

Founder

Founded Waypoint to give local businesses, ministries, and small teams the same caliber of marketing that larger organizations take for granted — mission-centered, others-focused, and priced so it's actually accessible.

• Build and ship websites, email programs, and campaigns for local businesses, nonprofits, churches, and other organizations.
• Package integrated marketing into flat-priced packs and ongoing partnerships so leaders know cost and scope up front.
• Bring the same strategy used inside multi-site brands to organizations that can't hire a full marketing team.

03 / 06

2022 – 2023

Temple, TX

Marketing Manager

Managed marketing projects and campaigns for 150+ stores across 6 states while holding brand consistency across every channel a customer touched.

• Oversaw all marketing projects and campaigns while maintaining brand consistency across every channel.
• Produced promotional materials for 150+ stores in 6 states — signage, digital, in-store audio, email and SMS, radio, billboards, and more.
• Coordinated across category, operations, and creative to keep a fast promotional calendar running without slipping on quality.

04 / 06

2017 – 2019

Houston, TX

Marketing Communications & Proposals

Partnered with corporate and regional leadership at a global industrial distributor serving upstream, midstream, downstream, chemical, and gas-distribution markets — developing proposals, executive presentations, and customer communications aligned to the corporate business plan.

• Developed persuasive RFP/RFI responses, questionnaires, and strategic presentations that reflected the company's value proposition.
• Strategized with executive, corporate accounts, sales, supply chain, operations, and regional leadership to win and retain business.
• Researched and wrote industry- and customer-focused articles for internal and external channels.
• Designed, fielded, and analyzed customer satisfaction surveys; communicated results to internal and external stakeholders.
• Delivered multimedia proposals and presentations with a strong focus on creativity, accuracy, and executive-level polish.

05 / 06

2019 – 2022

Texas

7th & 8th Grade Teacher & Coach

Three years in the classroom and on the field — where the communication, planning, and stakeholder-trust habits that anchor a marketing career were built.

• Built a positive environment that fostered open communication with the middle school team, supervisors, parents, and students.
• Collaborated with parents and colleagues to develop individualized learning plans.
• Prepared students for annual state achievement tests while meeting state standards.

06 / 06

2014 – 2017

Various locations

Youth & Camp Ministry Leader

Youth & Camp Ministry

Program leadership across youth and camp ministry contexts — where the audience-first, mission-driven approach to communications first took root.

• Created new programs and improved existing ones for children and youth.
• Collaborated daily with a leadership team to keep programs on mission and on schedule.